AMA Logo History - HOW Design 2017

HOW Design 2017 – Friday, Day 4

Almost to the end of the conference now. The spark session for the morning showcased Jennifer Severns, Chief Experience Officer for the American Marketing Association. She discussed the amazing task of re-branding the AMA and how it was achieved since there were over 1000 moving pieces to get that change [Read More]

HOW Design Live 2017

HOW Design 2017 – Thursday, Day 3

The morning keynote was actually very interesting and a bit shocking. Natasha Jen, Partner at Pentagam, actually talked about how she doesn’t like the concept of design thinking. She showed a few projects that she has tackled with the opposite of design thinking, just jumping in and running more affordable shock [Read More]